In the first episode of Supervision Doctor Podcast, Dr Julie Merriam interviews Marissa Lawton, a licensed counselor and marketing expert for clinicians. Marissa’s online marketing strategy involves using clinical skills in marketing, using case notes in marketing research, and authenticity.
 
 :33 Marissa Lawton Introduction
 
 1:55 Definition of Marketing
 
 3:08 Marissa’s path to online coaching for moms
 
 5:45 Starting a marketing coaching business for therapists
 
 7:32 Using “You Statements” in marketing
 
 9:15 Using Normalizing, Agitate and Assuage, and the Rainbow in marketing
 
 12:41 Using clinical documentation notes as market research
 
 13:40 Finding your ideal client niche
 
 15:50 Writing quality copy for your site, the octopus
 
 17:16 Authenticity in marketing to find ideal clients
 
 21:42 Episode Recap
 
 Links
 
 Marissa Lawton’s site http://marissalawton.com 

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